HP CommercialThis is a featured page

So I finally found the commercial with HP's new slogan... "The computer is personal again." I just thought that was interesting considering that we were discussing how one of mac's greatest advantages was the fact that their computers are usually more personal and user-friendly. It seems like HP had foudn this out and is trying to reach out to change that reputation. (cellis)

Here's the commercial if you want to see it...
http://www.hp.com/united-states/occ/index_f.html


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roz89 Personal Computer = Mac 0 May 10 2007, 11:45 AM EDT by roz89
Thread started: May 10 2007, 11:45 AM EDT  Watch
As long as people talk about personal computers, at least in this generation , it will automatically be linked to the Mac. The reason is because other computer companies all advertised their laptops as personal computers, but never included any specific type of "personal" design that made them different from any other computer. I agree with Brett, the target audience does take a toll on who the commercial is actually trying to reach. But HP is actually trying to make their "personal computers" more technologically friendly, while also attempting to advertise a, in my POV, a "cool business computer". haha it does actually seem like a marketing scheme. But sorry, until you build a relationship wth your PC the way Mac users do, your computer just....isnt personal
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bboessen Who is their target audience? 0 Feb 26 2007, 8:15 AM EST by bboessen
Thread started: Feb 26 2007, 8:15 AM EST  Watch
This is an interesting development. First, what makes HP computers any more "personal" than any other PC? Is this literally just a case of the company trying to get in on the marketing scheme, or is there something unique about their computers' design?

Secondly, based on the commercial, their target audience seems to be older adults (say, 40-60, who have businesses and older kids) who don't like to think of their computer as a geeky or sleek object, but rather as a tool that does all this stuff and isn't too complicated. And yet, their high-tech effects and cool concept suggest a potentially different audience. I wonder who is persuaded by this commercial to buy an HP instead of a Sony or Dell?
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